‘Kpo Keke’, an Afropop song which features Stonebwoy, Medikal and Kwesi Arthur, which has also received a significant amount of airplay since it’s release and has become very popular for that matter, has been labeled a threat to the positive development of the youth in Ghana as some believe the song indirectly promotes an alcoholic beverage with the same name, ‘Kpo Keke’. Therefore, some critics and youth activists are calling for its removal from the 2019 VGMA nominations as an example to caution musicians about their lyrical content and also as a show of commitment to youth development in Ghana.
‘Kpo Keke’ which is also the name for an alcoholic beverage currently being sold on the Ghanaian market has received quite some hype from the media due to their association with the entertainment industry and popular musicians Stonebwoy,Medikal and Kwesi Arthur. The drink was currently featured in the hit movie ‘Away Bus’ which drew a huge crowd to the Silverbird Cinemas at its premiere in Accra last week Saturday. 2019 VGMA nominee, Stonebwoy, has not failed in projecting the alcoholic beverage after the nominations were released. At the VGMA nominees jam in Kumasi last month, ‘Stonebwoy’ held up a bottle of the beverage during a performance and as he sang to the audience. At a point, he even handed the drink to a fan in the crowd as a kind gesture. Stonebwoy also asked whether he could ‘spray’ the drink on the excited crowd but was denied the permission to do so.
But not everyone seems to be excited about this new beverage. A Junior High School teacher in Adabraka whose name has been withheld for security purposes, has added her voice for the advocacy for the removal of the song from the VGMA 2019. “We know “kpo K3k3″ is a term in the ‘Ga’ language, but the song is still marketing the drink! Our young men and women are drinking too much alcohol with no limit! Sometimes, I wonder were they get the money to buy as many bottles as they do. This drink has targeted our youth. Just look at their publicity campaign; it sends a message directly to the youth! I personally think that even awards are meant to make the community better and project a desired image to be emulated by all. I don’t think the Ghana Music Awards is interested in encouraging alcoholism and destroying our young people. Therefore, the same way they disqualified songs in the past for sexually provocative lyrics, they should do the same to ‘Kpo Keke’ to send the message to our creative minds that creativity should be for positive development and not vice versa”, she said.
The mode of advertising such a beverage has been judged as detrimental to youth development in Ghana. Some youth activists believe that the hype being given to this alcoholic beverage by its current youth ambassadors, namely Stonebwoy, Medikal and Kwesi Arthur, is enough to lure innocent and non alcoholic young drinkers into alcoholism. The 2019 VGMA Nominees Jam in Kumasi has been cited as an example. Alot of young people received bottles of ‘Kpo Keke’ for free as part of an activation organized by the producers of the beverages.
But, some patronizers of the beverage have equally praised the beverage for its taste and said that it does not pose a threat at all. They added that the cost of a bottle of’ Kpo K3k3′ was not enough to get them drunk and therefore was completely harmless.
By Jerry Wonder