“Music is Also a Profession and a Business”…… Minister of Tourism, Culture and Creative Arts (GH.) Affirms at 2019 Vodafone Ghana Music Awards ‘Music Business’ Seminar.

The Minister of Tourism, Culture and Creative Arts Hon. Barbara Oteng Gyasi, yesterday at the Alisa Swiss Spirit Hotel in Accra during the 2019 Vodafone Ghana Music Awards ‘Music Business’ Seminar asserted that Music is indeed a Profession and a business. She also stated that the Government of Ghana is committed to making sure that the Creative Arts industry in Ghana receives the necessary support to enable it grow into a thriving industry. The VGMA ‘Music Business’ Seminar was organized as a  run-up to the grand awards night on Saturday.

During her speech at the event, Hon. Barbara Oteng Gyasi advised Ghanaian musicians to see their trade as a business and approach it as professionals in order to make the best out of their talent. “I wish to take this opportunity to remind the music industry that even though the creative aspects of the industry is paramount, we need to constantly keep in mind the fact that music is also a profession and a business. Consequently, we must use professional arrangements if the potential of the industry is to be maximized”, she said.

She further assured the audience of the  Government of Ghana’s willingness to see the creative arts industry grow and the steps that were already taken to achieve it. “The theme for the seminar, ‘The future of Music Business’, is timely and very very relevant to the industry. His Excellency of the the Republic of Ghana, Nana Addo Dankwa Akufo – Addo, has recognized the significant role the Creative Arts industry can contribute to positively impacting the society in terms of employment and generation of income for the youth and the country. This has warranted the development of The Creative Arts Bill which is pending before Parliament to provide the legal framework for the industry. We  are hopeful that before the close of the Year, the Creative Arts Bill will be passed I to law. This will help grow the Creative Arts industry both nationally and internationally”, she said.

The Minister also praised the organizers of the Vodafone Ghana Music Awards, Charter House, for their consistency in the Creative Arts in Ghana. “Charter House has been essential in promoting the creative arts by persistently organizing the Ghana Music Awards for the past 20 years and must be commended for their efforts”, she said. She added that government will definitely support the Vodafone Ghana Music Awards in the endeavors in time.

This year’s edition of the VGMA ‘Music Business’ Seminar sought to discuss ways on how Ghanaian Musicians could adapt to future trends on revenue generation from their music, marketing and promotion strategies amongst other topics. The theme for the seminar was ‘The Future of Music Business’. The event brought professionals from well known and respected brands to like MTV Base, Vodafone, MOBO Awards, Standard Chartered Bank, Sony Music and others to speak on ways to give their  careers a boost as well as available investment opportunities. The event was well attended with members from the Musicians Union of Ghana and stakeholders of the music industry in Ghana.

By Jerry Wonder 

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