Yesterday at the Alisa Swiss Spirit Hotel in Accra, Mr Julius Owusu – Sekyere from telecommunications company Vodafone, gave a presentation to some Ghanaian musicians about the new Vodafone music streaming app. He asked them to sign up to the service as it was a way of leveraging on their talent. He was speaking at the 2019 Vodafone Ghana Music Awards ‘Music Business’ Seminar as part of the activities lined up for the main awards ceremony on Saturday.
The VGMA ‘Music Business’ Seminar was under the theme ‘The Future of Music Business’. Mr Julius Owusu – Sekyere said that the future will see a lot of musicians wanting money for their works hence the reason Vodafone jumped onto the music streaming band wagon. He continued saying that today’s Ghanaian musicians depend on popularity to help generate businesses for them hence they give out their music for free but this shouldn’t be the case. “We are in the era where musicians willingly give their music to platforms that do not pay anything…. But something is better than zero”, he said. He added that Ghanaian musicians should note that streaming should be a mutually beneficial agreement where both the service provider and the artiste are comfortable with the terms of the contract. Therefore, he implored them to employ fairness when approaching such negotiations. “Artistes in Ghana should contribute to the monetization of their content by being flexible”, he said.
But not all present at the seminar were appreciative of the new concept of music streaming. The President of the Musicians Union of Ghana (MUSIGA) Bice Osei also known as ‘Obour’ openly admitted his disapproval of the idea of musicians streaming their songs. During a ‘questions and answer’ segment of the presentation, he said, “Streaming services are overrated! They have killed actual downloads and are reducing the value of music.” Another concerned guest, Mr Steve Peake who is the Director of a talent management company in Europe called ‘Indigenous People’, said streaming services offered very low returns and therefore, urged musicians to rather endeavor to go on international tours to make the kind of money their music really attracts.
The Vodafone Music Streaming App is currently available for download on both Android and iOS for only 7.5mb per download. The App is currently only available to Vodafone users.
By Jerry Wonder