Last week Friday, Ghanaian actress ‘Selassie Ibrahim’ made a major statement in the Ghanaian movie industry by pulling a large crowd to the Silverbird Cinemas at the Accra Mall on a working day to see her new film ’40 Looks Good On You’. Despite the fact that Friday evenings are one of the most traffic prone periods around the Accra Mall, people still trooped into the Silverbird Cinemas to see the new movie. In fact, people were still in the theatres as at 10pm. This is the first time in 12 years since the actress premiered a movie in Ghana.
One may think that most of the pioneer actors of the Ghanaian movie industry cannot still command the numbers when it comes to movie marketing, but, ‘Selassie Ibrahim’ disapproved this on Friday the 21st of June 2019 when she had an unprecedented success with her new film ’40 Looks Good On You’. Inspite of the high ticket price at Ghc 50.00 for a single entry and showing the movie on a working and traffic prone day, ‘Selassie Ibrahim’ still managed to get people into the theatre to full capacity at the Silverbird Cinemas inside the Accra Mall. The actress was happy and expressed her appreciation. “I thank God and Ghanaians for this and I pray that we will continue to support each other so we all can grow together”, she said.
The premiere saw some of the popular faces in the movie namely Nollywood actors Frederick Leonard and Uche Jumbo, Eddie Watson, and Roselyn Ngissah from Ghana, interact with fans and take photos together. Ghanaian actress Nadia Buari made a guest appearance at the premiere in show of support for her colleague.
’40 Looks Good On You’ tells a story about five female friends who make promises to each other during their University days to achieve their dreams, only to reconnect later at more matured ages to discover the uncertainty of life. A statement in the movie creatively sums it up saying, “Life is like the roll of a die; you never know which side turns up”.
Selassie Ibrahim starred as ‘Araba’ who though successful and married pretends to be blissfully married to the best of men but truly is in a crisis as her husband cheats on her continuously.
The movie had very humorous moments that excited the audience as well as dramatic scenes that people could relate too. ’40 Looks Good On You’ had a blend of Nigerian and Ghanaian actors and the audience appreciated the mixture as they gladly took selfies with the Nigerian cast. The movie also intelligently ridiculed the modern culture of ‘keeping up appearances’ even if it’s a lie. It highlighted the results for living a false life only to please others. The movie concluded by offering practical solutions to such situations.
’40 Looks Good On You’ also starred actor John Dumelo, Shaffy Bello, and international singer Stephanie Benson. The dramatic comedy film has received praises for its casting and message of morality. The movie is still showing at scheduled times at the Silverbird Cinemas in Accra.
By Jerry Wonder