Popular Ghanaian Dj and radio personality ‘Dj Andy Dosty’ has called on corporate institutions in Ghana not to ignore youth oriented programmes when called upon for financial support. He said being young was a period to be celebrated and also a time which everyone, even in the corporate world today, had enjoyed before. He said this after receiving an award at the Cbaze Awards on Saturday at the Fantasy Dome in Accra.
Sponsorship is a very important area in events management in Ghana and in most cases, has a major effect on the success of the programme. The CBaze Awards also known as ‘Campus Baze’ Awards, has had its challenges with sponsorship acquisitioning. This year’s edition was relocated from last year’s venue, the National Theatre in Accra, to the Fantasy Dome. The use of such facilities suggest a high expenditure on the part of the organizers. Dj Andy Dosty, on the night of the event, lamented about the reluctance from corporate Ghana in assisting these initiatives. “It is not easy to put together such a great event. When I sit back and watch CBaze TV, I wonder how much they even paid to get the show on television. But, when they approach some of the corporate institutions, you don’t even open your doors to them. Remember, everyone has been a youth before”, he said.
Dj Andy Dosty is one of the few people in the entertainment industry in Ghana who has supported the arts even sometimes without charging professional fees. He shocked people last year when he announced that he was officially retiring from his career as a Dj in order to join the board of the Ghana Dj Awards to offer advice and experience to the awards scheme. He currently hosts one of the most listened to entertainment radio programmes in Ghana and also serves as a member on the board of the Vodafone Ghana Music Awards.
By Jerry Wonder