The Chief Executive Officer of Charterhouse, franchise holders and organizers of the Vodafone Ghana Music Awards (V.G.M.A), Theresa Ayoade, stated that plans are underway to establish the Vodafone Ghana Music Awards Foundation as an advocacy body for the development of the Ghana music industry. She explained that the need for the foundation has arisen in the wake of the growing challenges facing the Ghana music industry. She added that one of the initiatives of the ‘Vodafone Ghana Music Awards Foundation’ will be a uniquely created talent development programme for musically talented children in high schools in Ghana. She said ignoring the development of music talents in Ghana would also mean depriving the nation of the full value of the country’s growing creative economy. She announced this at the official launch of the Vodafone Ghana Music Awards and nominees announcement party at the Labadi Beach Hotel in Accra yesterday.
The organizers of the Vodafone Ghana Music Awards (V.G.M.A), have stated that sometimes, the drama and excitement that accompanies entertainment shows blinds the society of the main subject matter. Therefore, the Chief Executive Officer of Charterhouse, Theresa Ayoade, yesterday at the official launch of this year’s V.G.M.A said that it was time to give attention back to the main subject matter. “Sometimes, we get so carried away by all the drama that surrounds the industry and forget the reason we are here in the first place. In 2017, the Musicians Union of Ghana (MUSIGA) under the leadership of Bice Osei Kufuor, made a call to President Nana Addo Dankwa Akufo – Addo to ensure that music education was reintroduced at the basic level of education in Ghana. So, in support of the theme for this year’s V.G.M.A ‘Music First’, we have lent our voice to the call”, she said.
Theresa Ayoade further explained the main purpose of the Vodafone Ghana Music Awards Foundation and said it would be beneficial to Ghana to pay attention to the development of musical talents in young students. “After having run the V.G.M.A for 20 years, and having witnessed at first hand, the many challenges facing the Ghana Music Industry, we are establishing the Ghana Music Awards Foundation to serve as a force for good and advocacy for the Ghana music industry. Music is life. It also makes young people smarter, keeps them out of trouble and gives them a viable career path. And, a nation that ignores the development of its creative minds is also depriving itself of the full value of the country’s creative economy. Therefore, we must take music back to our high school”, she explained.
Theresa Ayoade finally added that a uniquely created talent show dubbed ‘High School Stars’ will be soon rolled out as a primary initiative from the Vodafone Ghana Music Awards Foundation. She said the talent show will create a sustainable talent pipeline for the Ghana music industry. “This initiative is designed to reignite the passion for music in our high schools with musical talents. Through this initiative, we hope to discover music talents at an early stage, and set them on the right path to developing their career…”, she explained.
The Vodafone Ghana Music Awards Foundation will be launched later.
By Jerry Wonder