Franchise holder and organizer of the ‘3Music Awards’ 3Media Networks, today stated in a press release that this year’s edition will now be held virtually on April 24. The announcement comes as a measure to satisfy music fans while adhering to the social distancing and ‘stay at home’ directive by the government of Ghana amid the Coronavirus crisis. According to the Chief Executive Officer of ‘3Media Networks’ Sadiq Abdulai Abu, the decision was reached after meetings with the Board of the awards scheme and due to the unforeseeable end of the Coronavirus pandemic. He added that proceeds accrued from voting in the awards would be donated to the appropriate quarters to help fight the Coronavirus pandemic.
With the Presidential directive compelling people in the Greater – Accra Region and other areas still in force due to the growing number of Coronavirus cases in Ghana, the Founder of the ‘3Music Awards’ and Chief Executive officer of ‘3Music Network’ Sadiq Abdulai Abu, has decided to make an exception this year by going virtual. “In the past few weeks, following the postponement of the annual ‘3Music Awards’ and pre – event activities such as the ‘Fan Festival’, we have been brainstorming and exploring possible ways of making the event happen if the situation persists. Therefore, with the current ‘lockdown’ and the fact that we are dealing with a fluid situation, with no certain end in sight, the team has had to consider holding a virtual event, as one of the options we brainstormed about, to ensure that deserving winners for ‘3Music Awards’ 2020 are announced; as well as wrap our timelines for 2019/2020 and begin preparing for next year”, he explained.
According to the statement, the event will host only a team of production hands and performers. It will cater to an online audience comprising viewers from all over the world and will be broadcast live from a location in Accra on ‘Joy Prime’ and social media. According to the organizer, proceeds realized from the final week of voting will be donated to Ghana’s efforts at fighting the COVID-19 outbreak.
By Jerry Wonder