After stirring up some excitement among movie lovers in Accra on Monday with a free giveaway session of popcorn and soft drinks to the public, Silverbird cinemas is set for another round of giveaways to theatre goers on Saturday 13th June 2020 at their premises inside the West Hills Mall at Weija, Accra. According to the Business Development Manager Nana Yaw Twum – Barimah Yeboah after an exclusive interview with Shine Publications a few hours ago, he said this was a way of keeping the brand relevant especially in these times of the global pandemic Coronavirus. He added that the initiative is intended to be carried out every Monday but management had not yet finalized the operatives. This act comes as a breath of hope to many movie fans and filmmakers as well since the cinemas were asked to cease operations indefinitely due to the Coronavirus crisis.
Silverbird Cinemas is set to give movie lovers some excitement and assurance that they are not dead and are with Ghanaians in the current fight against the global pandemic Coronavirus. The Business Development Manager Nana Yaw Twum – Barimah explained the purpose of the free popcorn and drinks initiative. “Limitations on social gatherings has crippled us as we are not allowed to bring people together to see movies in the cinemas. But that notwithstanding, we can’t be too silent therefore the brand needs to be relevant. So, the intention is to have the ‘free popcorn and drinks’ giveaways every Monday; but hasn’t been finalized yet. And, following the good response we had from the public on Monday at the Accra Mall, we are going to have another one at the the West Hills Mall this Saturday from 11am to 12pm’, he said.
Nana Yaw Twum – Barimah Yeboah added that Silverbird Cinemas was ready to operate with the necessary safety measures against the spread of the coronavirus once permission from the Government was given to reopen. “We have had stakeholder meetings with Government. They even sent representatives to come and observe how we organized Monday’s ‘free drinks and popcorn’ giveaways, and we had the proper measures in place from hand sanitizers, temperature checks, and social distancing; including the ‘no mask no entry’ policy. So, with these already in place, we will be ready to operate safely as soon as the government gives the permission to reopen”, he explained.
After the President of Ghana’s directive to indefinitely shut down places prone to drawing large crowds for the fear of facilitating the spread of the Coronavirus, the film industry came to a halt as cinemas were not left out. But, with the directive still in place, Silverbird cinemas act has sent hope to many filmmakers in Ghana just by sharing popcorn and drinks.
By Jerry Wonder