Breaking News: 100% Ghanaian Content to Be Shown at Prime Time on Ghana Television … N.F.A Boss Juliet Asante

Some minutes ago, at the second edition of the Gh Movie – Con, a conference which brings stakeholders of the film industry in Ghana to discuss the status quo and the future of the Ghana Film Industry, the Executive Secretary of the National Film Authority (N.F.A) Juliet Yaa Asantewaa Asante, stated that the Local Content Committee led by Samuel Mensah, has come out with a policy that will ensure the showing of 100% Ghanaian Content on all television stations in Ghana at Prime Time. The announcement was received with an applause from the audience as the need for more Ghanaian Content on mainstream television, has been argued over the years as a major factor contributing to the lack of interest of many Ghanaians in Ghanaian films.

Speaking at the ‘Gh Movie – Con’, the Executive Secretary of the National Film Authority Juliet Yaa Asantewaa Asante said that as part of efforts to make Ghanaians fall back in love with Ghanaian films, the Local Content Committee had done the needful, but added that such a policy wouldn’t be easily implemented as many would still be used to the usual television programming. “The Local Content Bill deals directly with content showing on television, and I am happy to say that the Local Content Committee which is led by Mr Samuel Atta Mensah who is also the C.E.O of Citi and Tv, has completed their work. And, broadly speaking, the policy indicates that 100% content should be shown on Prime Time, whereas, the rest of the time (airtime) 70% of Ghanaian content should be shown and that would be graduated over 5 years”, she said.

She added that, the policy will be an added step in making the film industry more lucrative for the Ghanaian filmmaker and film talents. “What does this means? It means that that policy will ensure that Broadcasters would work with production houses and Ghanaians. So, it will be content for Ghanaians by Ghanaians which will create a lot of opportunities for jobs and I am very excited about that”, she said.

Finally, Juliet Yaa Asantewaa Asante stated that Ghana was far behind with regards to implementing this particular policy. “In fact, we are very late with this policy because, if you go to Nigeria, … it’s about 80% Nigerian content on Nigerian Television and another 10% or 20% for African content and a little about 2% to the world”, she said.

The Local Content Committee was inaugurated on 8th July 2020 by former Minster of Tourism, Arts and Culture Hon. Barbara Oteng – Gyasi to see to the promotion of Ghanaian produced and Ghanaian oriented content on television across Ghana. The Local Content Committee members were Samuel Atta Mensah (Chairman), David Dontoh – (Chairman – National Film Authority), Nii Addokwei Moffatt (National Media Commission), Ernest Boateng (Ghana Independent Broadcasters Association), Peter Sedufia (Film Producer), James Aboagye (Film Producer), and Mike Amon – Kwafo (Creative Consultant & Former Head of Ghana Broadcasting Corporation).

By Jerry Wonder

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