December in Ghana’ 2022 Launched … Officials Anticipate Unprecedented Revenue Gains

Today at the La Palm Royal Beach Hotel in Accra, The Ministry of Tourism (MoTAC) and Ghana Tourism Authority (GTA) officially launched ‘December in GH’, an initiative which encompasses all the entertainment events during the month of December and promotes them to both Ghanaians living outside Ghana, and foreigners as well, to attract them to visiting the country. The Minister of Tourism, Arts and Culture Hon. Dr. Ibrahim Mohammed Awal, stated that he was sure that this year’s edition would present greater profits than previous years.

The Minister of Tourism, Arts and Culture Dr. Ibrahim Mohammed Awal stated that Ghana is gradually becoming the most preferred travel destination in West Africa for many foreigners and therefore, he is expecting much greater financial returns and patronage this year. “Today, as we launch ‘December in GH’ 2022, we take pride in seeing Ghana continue to be the leading country of choice for travel during the holiday season in West Africa …Tourism has become one of the most important sectors in Ghana’s economy and shows no sign of slowing down …We anticipate that ‘December in GH’ for 2022 will become a record – breaking year as more travellers take the journey to Ghana”, he said.

The Chief Executive Officer of the Ghana Tourism Authority (GTA) Akwasi Agyemang, said that the ‘December in GH’ concept embraced the entirety of the Arts and Culture community in Ghana and therefore, offered patrons a full experience of Ghana, and also thanked all contributors to the initiative. “December in GH’ is one of the biggest activations in our tourism sector and one that touches on the three pillars of our ministry; tourism, arts and culture…Many of the events are also central to the pillars of the ‘Beyond the Return’ initiative as we continue to engage with the historical diaspora community… We look forward to the continued development of our relationship with the NAACP in encouraging the diaspora to make the trip to Ghana…Events in December have become flagships that attract people from around the world who plan their vacation in Ghana around the events’ dates. Therefore, we are excited and thank all our collaborators, the event organizers , the tourism fraternity and the diaspora coalition. Together we win”, he said.

Finally, the Director of the ‘Beyond the Return’ initiative Annabelle McKenzie reiterated that this year’s ‘December in GH’ would be a groundbreaking one with regards to patronage and financial returns for Ghana. “I know this will be our biggest December, surpassing previous years. I believe in the greatness of Ghana and what we have to offer the diaspora as they come to experience our beautiful country in December”, she said.

A string of new events have joined the list of entertainment spots during the month of December in Ghana. Some are African Legends Night, The Bloggers Festival, Bukom Boxing Fiesta, and Ga Mashie Jams.

Other regular December events would also not be missing from the calendar such as Afrochella, Afro Nation, Rapperholic, Festival of Lights, Rhythms on the Runway, Akwaaba UK, Joyful Way, Westside Carnival, Kids in Tourism, GT Bank Concert, Y Havoc, Damba Festival, BHIM Concert, amongst others.

According to the Chief Executive Officer of the Ghana Tourism Authority Akwasi Agyemang, a full calendar of the events in December will be released in the coming weeks.

Other guests present were the Boards of the Ghana Tourism Authority and the ‘Beyond the Return’, the Deputy Minister of Tourism, Arts and Culture Hon. Mark Okraku Mantey, the Mayor of Accra Elizabeth Sackey, Chief Executive Officer of Ghana Investments and Promotion Council (GIPC), Yoofi Grant, Director of National Commission on Culture Madam Edna Nyame, President of the NAACP Derrick Johnson, Ambassadors, Comic Actor Kalybos, and other special guests.

The first ever ‘December in GH’ was launched in 2019 and was hailed as a major contributor to Ghana’s foreign exchange earner at $1.9 billion dollars.

By Jerry Wonder Sampson

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