In a video published on social media yesterday by the National Film Authority of Ghana, the Chief Executive Officer of the Ghana Export Promotion Authority (G.E.P.A) Dr Afua Asabea Asare, announced a mutual partnership between the Ghana Export Promotion Authority (GEPA) and the National Film Authority (N.FA). She stated that G.E.P.A had as part of its mandate, the promotion of Ghanaian goods and services internationally, and films made in Ghana were not excluded. She said G.E.P.A was excited to join the N.F.A on this mission and added that it would form part of their revenue targets for the next 8 years.
The Chief Executive Officer of the Ghana Export Promotion Authority (G.E.PA) Dr Afua Asabea Asare explained the purpose of the new partnership with the National Film Authority (N.F.A) saying, “The Ghana Export Promotion Authority is an agency under the Ministry of Trade and Industry mandated to promote, develop and facilitate the entry, into the global market, of Ghanaian products and services; Ghanaian products and services with value addition. And, that’s is why we are collaborating with the National Film Authority to promote films made in Ghana onto the global market… For us at Ghana Export Promotion Authority, we are excited because it is going to add to our target of 25.3 billion that we have to achieve sometime in the next 8 years”.
She then praised the National Film Authority for the work done so far; including the very recent agreement with VOX Cinemas. “I am very excited to say that the National Film Authority has done so well in promoting our films on the global market by first making a very interesting entry into the United Arab Emirates in collaboration with VOX (Cinemas). We can now find our films in the Emirates’ malls; also, in the Kingdom of Saudi Arabia. This is a feet which we have achieved that we should all applaud them (N.F.A) for”, she said.
Furthermore, Dr. Afua Asabea Asare emphasized the need for Ghana to look to multiple sources of revenue in order to grow. “Other countries have relied on just film to grow their foreign exchange earnings, to grow their countries, to show their culture, to make themselves popular in the world. We cannot continue to rely on the traditional exports made up of our raw materials alone. We need to add value to what we have. We need to export, even film, and that’s what we are doing”, she explained.
Finally, she said expressed the willingness of the Ghana Export Promotion Authority to support the N.FA in the development of film business opportunities for Ghanaian films. “We are happy to be part of this journey that the National Film Authority has taken. We are working very closely with them and we are giving them all the support they need. Support this initiative whenever they (N.F.A) come your way because together we build our country”, she said.
By Jerry Wonder Sampson