Known as a rapper who started with strong Hip Hop beats, Sarkodie’s latest album composition has surprisingly moved away from what he has been known to do more. His new album ‘Jamz’, has only one Hip Hop song with the rest being a debate between Amapiano and Afropop. A few Hip Hop enthusiasts who do not wish their names mentioned, have discribed the album as ‘seasonal’. They spoke about the album in exclusive phone interviews yesterday.
Some Ghanaian Hip Hop personalities yesterday stated that Rapper Sarkodie’s ‘Jamz’ album was just targeted at the December festive season and therefore, will fade afterwards. “I think he is going hard on Amapiano and the Azonto stuff because that’s the tune for the parties and events in December… It’s business..”, one enthusiast remarked.
Another Hip Hop radio personality described the ‘Jamz ‘ album as proof that Hip Hop needs more advocates. “We need more Hip Hop artistes because, these days (in Ghana), everyone is trying to follow what’s trending because that’s what brings in the cash. But, Hip Hop is still bigger than these other forms of music; we just need to echo it more”, he explained.
Finally, another Hip Hop personality who also didn’t want his name disclosed said that, “Sarkodie has always been about variety; even though he came from Hip Hop. Some of his biggest hits songs are not even Hip Hop, and I guess he uses that to show his versatility in rhyming”, he stated.
Sarkodie’s ‘Jamz’ album has only one Hip Hop song called ‘Country Side’ featuring Black Sherif. The remaining 9 songs on the 10 track album are split between Afropop / RnB and Azonto / Amapiano. Tracks like ‘Cougar’ featuring Lojay, ‘Forever’ featuring Kranium, ‘Over Me’ featuring Cina Soul, ‘Hips Don’t Lie’ featuring JoeBoy, and ‘Better Days’ featuring BNXN …, all fall withing Soulful Afropop / RnB. Whereas, other songs like ‘Confam’, ‘Labadi’ featuring King Promise, ‘She bad’ featuring Oxlade, and ‘One Million’s featuring Ink Boy, stay within the Azonto/ Amapiano bracket.
But, previous works from Sarkodie have had more Hip Hop songs than the current album, such as his album before the ‘Jamz’ album, ‘No Pressure’, which was a balance between Hip Hop and other music genres. It featured South African rapper Kasper Nyovest on a hard and lyrically acclaimed Hip Hop song ‘Married to the Game’. It also had a well received Hip Hop single ‘Rollies and Cigars’ which also drew some attention from the Hip Hop community. Sarkodie once created a nationwide buzz with his Hip Hop hit like ‘Illiminati’ which also started a revolution in Ghana’s music video production industry.
By Jerry Wonder