Exaggerated Hype Can Kill an Artist’s Career … Says Music Producer Kofi Beatmenace

Speaking on the subject of ‘Public Relations (P.R) and Promotions’ in the music business at the National Music Summit on Tuesday 21st June 2022 in Accra, music producer Kofi Beatmenace cautioned that too much of P.R; especially for an artiste whose talent and delivery was not fully matured, could eventually destroy the artiste’s career. He added that though Public Relations was crucial in recent times to aid the emergence of a music talent, it should be done in the right amount tailored to the artiste’s unique needs. According to music…

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“Talent is Overrated in Ghana” … Says Music Producer Kofi Beatmenace at National Music Summit 2022

Music Producer Kofi Beatmenace, during a discussion on the importance of talent development for success in the music industry at the second edition of the National Music Summit in Accra, said that in Ghana, ‘raw talent’ is overpriced and that shouldn’t be. He said it was necessary for ‘raw talent’ to be taken through a series of developmental processes in order for it’s full potential to be realized hence, increasing the worth or value of the musician. He said this on Tuesday 21st June 2022 at the La Palm Royal…

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National Music Summit Returns to Discuss ‘Career Success’ and More

As part of the long celebration of music made in Ghana, organizers of the annual Vodafone Ghana Music Awards are once again initiating the ‘National Music Summit’; a series of talks on the evolving nature of the music business around the world with focus on Ghana. This year’s event comes off on Tuesday, 21st June at the La Pa Royal Beach Hotel in Accra. As usual, experienced personalities from the music business in Ghana would sit and discuss a range of topics based on the theme “Route to Success in…

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